Primary Research- Focus Groups

Today my group decided to work out which types of research we would be conducting, how we would conduct it and what we intend to find out. It was decided that I would be creating the questions for the focus group as well as research which videos I would show to the group. We decided that we would be conducting internet research as the project progressed and questionnaires we would distribute before conducting our focus group as the questionnaire responses would help us to choose our sample. We also discussed the benefits of conducting some interviews and have decided that overall use of interviews will greatly help us to gain some in depth understanding of what people like to see in music videos as well as what it is that hey expect to see. We've decided that we would benefit most from asking a music teacher a media teacher and someone who considers themselves to be a big fan of indie music.
We split these types of research up among the group members and decided that;

• I would write up the focus group questions and sort out the samples that participants would see as well as work out how to best record the information we gain.
• Ryan would write up the questionnaire questions and work out how best to distribute them in order to gain a variety of results. 
• Jamie would work out what we would ask our interviewee's in the interviews and who best to use in order to gain the best results.
• Teni would conduct the bulk of the internet research and look at some other bands of the same genre as comparison to our own band in order to see what it is we need to achieve. 

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For my part of the primary research I am working out the details of our focus group, I have decided with my group that the following are the questions we will be asking the group.

• Which of the videos that we have shown you is your favourite?
• Why did you prefer this video?
• What was it about the video that you felt was most appealing?
• What would you like to see in a  video of this genre?
•  Why do you think this would fit in with this genre?
• Why would you like to see this?

We are going to show at most 2 music videos of our intended genre (indie-rock) the following is my full potential list which I will be reducing in due course.