The Franz Ferdinand website is aimed at primary target audience of reformers (psychographic) who are more interested in values than in status. For example they make decisions based upon the morals and values of themselves or companies that they might choose to associate themselves with. They unlike Aspirers are uninterested in the appearance, fame and fortune of their artists, instead caring more about the music itself.
The website for Franz Ferdinand is primarily white with a bold logo that continually changes in it's style/appearance, for example appearing as orange or black orange and red etc. It makes extensive use of white space and appears very uncluttered. The simple yet stylish layout of the front page is engaging to the primary target audience because it doesn't try to make itself stand out or seem overly glamourous, it focuses entirely on the music instead of the band and as such appeals to the reformist target audiences values. It also makes wide use of interactive buttons in order to direct people to other pages for example the buttons surrounding the title button all swipe away and change when scrolled over and lets people know what is on the landing page connected to that image/button.
The website itself appears to go against all of the typical conventions of successful artist websites, it has no real use of a typical hero shot, with the main image on the front page being a black and white performance photograph that moves aside when you scroll over is and becomes a button that takes you to information about their shows.
The website links to several landing pages, for example, it links to a landing page which discusses their shows, one for their music, one for film and one for their shop. It also has a landing page called personnel which would provide the audience with background information on the band as a whole and the individual members. This has been done in order to cater for the fans interest in the band members and applies to Blumler and Katz's theory of surveillance as one of the reasons for people to consume media texts.
The website itself shows no real types of convergence and stays solely focused upon the band and their music with no advertisements of other bands and the only offsite links being to their Facebook, Twitter and Myspace pages.
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