Monday, 12 November 2012
Focus group and Questionnaires
We have, from our questionnaire responses, gathered together as many people who gave answers that were relevant and useful and used them to form our focus group. We showed these people three videos that we felt were very different yet still quite typical of the indie genre and would gain us the best responses.
Having conducted our focus group I've found that the most popular vide we showed to them was 'Take on me' by Franz Ferdinand, and the reason of this was generally because the video was different and interesting. -Because it made use of animation and did it in a way that was effective and exciting to see.
However the music video for 'I predict a riot' by The Kaiser Cheifs was also fairly popular, the reason for this was that while having little/no narrative the video was fun for the viewers to watch.
Our focus group also let us know that we should include some form of interesting narrative or story but the performance should be the main aspect and should be quite fun in it appearance.
Below I have images of a sample of our questionnaire questions, I am showing 4 of the 20 answers that we recieved.
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